Our membership comes packed full of Resources!
Resources include workbooks, templates, reference sheets, Guides, articles and video trainings!
Marketing Planning Resources
Marketing Planning Workbook
EdWorld's Marketing Workbook is an all-inclusive guide designed to assist schools in crafting an effective marketing plan. This workbook provides step-by-step instructions for analysing the market, defining key messages, setting measurable marketing objectives, and...
How To Write Copy That Captures Prospective Parents
How do School Marketers decide what to write on their advertising and collateral, such as billboards, flyers and magazine ads? So many school marketers struggle with copywriting that will appeal to parents. Today we are giving you 4 sources of inspiration so that you...
5 Steps For Creating A Successful Independent School Marketing Plan
Have you ever written your independent school marketing plan only to dust it off halfway through the year and realise you are nowhere near on track? Or maybe, that your plans were a little out of touch or unrealistic? We’ve all been there. And in today’s article, we...
Schools Marketing Plan Template
Edworld's Schools Marketing Plan provides a comprehensive strategy to boost your schools visibility and enrollment. It outlines clear marketing objectives, an in-depth situation analysis, and targeted marketing strategies to effectively reach potential students and...
Key Messages Workbook
The EdWorld Key Messages Workbook is an essential tool designed to help schools articulate their unique value propositions effectively. This comprehensive guide facilitates the process of gathering and refining key messages from leadership teams, parent surveys, and...
School Marketing Self Assessment
EdWorld's School Marketing Assessment sheet is a comprehensive guide designed to help schools enhance their marketing strategies and reach their full potential. This audit covers a wide range of areas, ensuring that schools can identify and address key opportunities...
Pay-per-click Advertising Resources
Meta Ads Planning Template
ED World's Meta Ads Campaign Template is offers a structured approach to creating impactful Meta Ads campaigns. This template guides school marketers through the process of defining campaign objectives, targeting specific audiences, crafting compelling ad creatives,...
Pay-Per-Click Advertising Benchmarks
The PCC Benchmark reference sheet from gives schools a gauge the effectiveness of their Pay Per Click (PPC) advertising campaigns. This resource offers benchmarks and key performance indicators (KPIs) specific to the education sector, enabling school marketers to...
Media Buying Planning Sheet
EdWorld's Media Buying Planning Sheet helps schools maximise their advertising impact through smart media purchases. It offers clear insights on selecting the right platforms, deploying effective tactics, and measuring key metrics to ensure your campaigns reach the...
Facebook Pixel Setup Guide
ED World's Facebook Pixel Setup Guide is an invaluable resource for school marketers looking to enhance their digital advertising strategies. This guide offers step-by-step instructions on implementing and optimising the Facebook Pixel, allowing schools to track user...
GA4 and Google Ads Setup Guide
EdWorld's GA4 and Google Ads Tracking and Conversion Guide is an essential resource for schools looking to enhance their digital marketing efforts. This guide provides step-by-step instructions on setting up and optimising tracking in Google Analytics 4 and Google Ads...
How To Use Google Keyword Planner
Google Keyword Planner is a free tool provided by Google Ads that helps users discover new keywords related to their business and see estimates of the searches they receive and the cost to target them. For school marketers, this tool is invaluable for planning...
Annual Campaign Schedule
EdWorld's Annual Campaign Schedule Guide is a comprehensive resource designed to streamline and optimise your school's marketing efforts throughout the year. This guide provides a detailed month-by-month breakdown of campaign activities, including ad placements and...
Ad Spend Calculator
EdWorld's Ad Spend Calculator is an essential tool for schools looking to optimise their advertising budgets and maximise lead generation. This user-friendly calculator provides detailed insights into the cost-effectiveness of various ad campaigns, helping you...
Google Ads Health Check
Account Access The first thing that we’re going to look at when it comes to your Google Ads account is, do you have access to any of the campaigns that are running? Something that we often see with Google Ads account, is that when some agencies set up their...
Getting Started With Google Ads
We are always looking to find clever new advertising techniques that work, and while we would never advocate basing your business on one marketing mechanism, many people do use Google Ads as a main source of new leads. How do you set Google Ads up? Google offers a...