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Marketing Planning Resources
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Pay-per-click Advertising Resources
Google Ads Health Check
Account Access The first thing that we’re going to look at when it comes to your Google Ads account is, do you have access to any of the campaigns that are running? Something that we often see with Google Ads account, is that when some agencies set up their...
Getting Started With Google Ads
We are always looking to find clever new advertising techniques that work, and while we would never advocate basing your business on one marketing mechanism, many people do use Google Ads as a main source of new leads. How do you set Google Ads up? Google offers a...
Google Marketing Tools for Schools
Today we’re going to talk about FREE Google Marketing tools that you can use as part of your school’s marketing tool kit. Google has recently consolidated all of their different tools into the Google Marketing Platform, so check it out to see which tools may be useful...
Optimising your Google Business Profile
In our growing digital world, where people are constantly on their phones for both business and pleasure, online presence is absolutely everything. This week, we’re highlighting your Google Business Profile as the ultimate tool for getting your organisation on the map...
Google Search Ads For Your Marketing Campaign
With billions of searches per day on Google, Search Ads can ensure that you get your brand in front of the right audience at the right time. If you want to start capitalising on this number of daily searches and earn the attention you need to grow your enrolments,...
YouTube Ads For Schools
EdWorld's YouTube Ads for School Format Guide is an indispensable resource for schools aiming to leverage YouTube advertising effectively. This guide offers detailed insights into various ad formats, placement options, and specifications to optimise your school's...






