This training video breaks down how to build and structure content silos for a school website in a way that supports both SEO performance and real parent behaviour. Rather than treating pages as standalone pieces, you will learn how to organise content into clear themes that signal relevance to search engines and make your site easier for families to navigate.

The video covers how to identify your core content pillars, map keywords to the right pages, and structure supporting content so it strengthens your main enrolment pages rather than competing with them. You will also learn how internal linking plays a role in guiding users through your site and improving page authority over time.

This training is designed for school marketing teams managing their website in-house and looking to create a more intentional, scalable content structure that supports long-term visibility and enrolment growth.