Training Video|Setting Up Your Content Silo

A content silo is a way of organising your school’s website content into tightly related topic groups so that both visitors and search engines can easily understand what your site is about. Rather than having pages scattered with different subjects, content silos cluster related information around core themes, for example, enrolment, curriculum, extracurricular programs, and parent resources, with each theme supported by well linked subpages. This structure creates a logical hierarchy and strengthens the relevance of each group of pages, helping search engines recognise your expertise in key areas and improving your visibility in search results.

For schools, thoughtful siloing makes your website easier to navigate and more useful to prospective families.

Here’s how to do it:

1. Start by identifying your core content pillars. The big topics parents and students care about and map the most important pages under those themes.
2. Build each silo with a central hub page that links to supporting pages and use consistent internal links so users can flow through related content without hitting dead ends.

Keeping your content organised in this way not only supports stronger SEO performance by signalling topical authority, but it also helps families find important information quickly, from curriculum details to enrolment processes.