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Templates & Resources
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The Mission
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Final Results
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Training
Content Silo Setup
This training video breaks down how to build and structure content silos for a school website in a way that supports...
Keyword Research Guide
Google Keyword Planner is a free tool provided by Google Ads that helps users discover new keywords related to their business and see estimates of the searches they receive and the cost to target them. For school marketers, this tool is invaluable for planning...
SEO Framework Template
ED World's SEO Framework Template is a practical, step-by-step guide designed to help school marketing teams improve search visibility and attract families who are actively researching schools. Rather than chasing trends, this framework focuses on the fundamentals...
Building Your School Community
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How to Promote Your School in the Community
As education marketers, we can be tempted to think that our brand presence, local advertisements, and billboards do a lot of the heavy lifting for us to get families and students over the line. And while it all plays its part, a great marketer knows that hearts are...