Education Marketing Trainings
Become a member to access ALL of our trainings for up to 3 team members PLUS access agency support for your campaigns via livechat.
Campaign ideation from concept to creatives & copy
$79 AUD
22 May 2026, 10am AEST
💻 Live online with Q&A
In this training, you’ll learn how to move beyond transactional campaigns and start using advertising strategically to grow your school’s market share.
You’ll learn:
- How to position your school more strategically in your market
- Campaign approaches that build long term preference and trust
- How to brainstorm campaign concepts and select a winning direction
- How to build your idea though the creative process
- Writing copy and CTAs to drive results.
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Mapping out your school’s current digital situation
$79 AUD
💻 Online
A hands-on digital audit and planning workshop for school marketing and communications.
We will explore Google Analytics, Google Search Console, Email, Meta Ads and Page Insights and selected free tools to uncover the patterns, blind spots and opportunities shaping your school’s digital strategy.
You will gain:
- A practical action plan for what to tackle next
- Identified gaps in their website’s ability to drive organic traffic
- Uncovered keyword growth opportunities
- Assessed whether their social content is actually driving outcomes
- Diagnosed gaps in their customer journey.
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Conversion tracking across your website and ads
$79 AUD
💻 Online
A hands-on technical digital training for schools to track conversions and build results-based campaigns.
Go beyond surface-level reporting and into the mechanics of conversion tracking across your website and ad platforms.
From GA4 event setup to ad platform pixels, thank you page strategies and button click tracking, you’ll learn how to build a tracking ecosystem you can actually trust.
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Open events: planning, promotion & on the day success
$79 AUD
💻 Online
Successful open events start with a clear plan, one that brings promotion, preparation, and delivery together.
From how you communicate with prospective families to how the day itself is structured, every element needs to work in sync to create a strong first impression.
We’ll guide you through planning and promoting effective open events, with practical advice on what to focus on before the event, how to manage the day itself, and how to ensure it delivers real value for your school.
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About The Speaker
Mara Roberts | Director – Roberts Digital
Mara is the Director of Roberts Digital and a passionate digital marketing specialist. Her full-service education Marketing Agency implements creative, results-driven digital campaigns for schools across Australia, New Zealand and the world.
Mara is actively involved in the digital marketing space, providing regular training, authoring a marketing blog and running two large marketing community groups.
